college

what to do when you’re in college if you’re looking to start a company eventually?

imo, college is the greatest invention to help start companies, more than it’s actual purpose of education. the amount of stuff I learnt from peers far outweighed the traditional classes. it’s the perfect environment for you to not worry about failure and most importantly finding your co-founder.

here are some things I wish I had done:

  • b-plan contests: these are mostly not worth anything except for the prize money. don’t spend your time in writing that 16-page business plan. spend your time in actually building stuff
  • there are always going to be a bunch of advisors, people talking about venture capitalists, b-plan, etc. who’re ready to mentor. ignore all of them. build stuff
  • if you’re smart, you’re likely going to be lured by top companies for internships. don’t optimize for big brand names. don’t give in. intern (any role) at a fast growing startup.  it’s an amazing experience to learn how startups function and most importantly to bond with founders
  • i’m not sure of the state of CS infrastructure in India but buy a great laptop + a good internet connection and hack all night with your co-founder. it’s a great investment
  • restrict your team to 2 or at the maximum 3 people. don’t treat your startup as a college project where there are 6 of your friends (one working on PR, marketing, etc.) working together. it’s not healthy and will create problems when you actually want to start the company
  • launch a functional, working prototype and put it up on HN, get feedback and iterate
  • do something out of the ordinary – timetable reminder, college fest calendars, etc. are all tried & tested.
  • a good and an unexplored area would be to build something for enterprises – it’s a MASSIVE opportunity. there are inefficiencies in every system. a good way to get feedback/brainstorm on this is to ask your senior (2+ years) on  ideas. I can at least say that the talent market is huge and ripe for disruption
  • don’t do anything artificial to “boost” your resume – projects at top-tier institutions, etc. hardly matter during placement interviews. if clear the interviews, you’ll most likely get a job. spend all your time on your startup. your resume will be far more impressive if it says “I built X which has 10k monthly active users” than some random project which just involved putting together a bunch of libraries
  • you don’t need an MBA degree to run a successful company. often people mislead saying MBA is important to run a great company. if you’re interested in running a tech company, just scroll through the list of founders in the most valuable tech companies and you’ll know the answer
  • you can always do your “M.S” anytime but you can do your startup only now. usually, the advice is the other way. you can never really draw a path for your startup, (i.e) you’ll work in a company for x years, get an MBA/MS and then start a company. never happens. an experience of 2-3 years in a company hardly matters in running a company. build stuff and start now
  • spend time in reading quality articles from PG,  Ben & Sam; they mostly cover almost all problems and use-cases you’re likely to encounter. don’t read too much of startup stuff. it’s confusing
  • lastly, it’s always “cool” to run a startup during college. resist doing stuff that will make you cool (eg: updating your facebook profile to say CEO or printing business cards, etc.); find a great co-founder and keep building stuff.

motivation

whenever we’re low, listening to an inspiring speech or a motivating blog post can make us feel good. humans are trained to continue to do things that make them feel good. does this mean, humans might forcefully think that their current situation is bad (even though it isn’t) so that they can listen to an inspiring speech to feel good? are motivating books, etc. fake?

bounce

i’m realizing that the toughest and most important quality to be an effective founder is the ability to bounce back to a ‘normal’ state even after a low moment. the quicker you figure out what your painkiller is, the more effective you become.

highs & lows are a part of the startup journey and the ability for the ‘lows’ or annoying issues (which adds very little value) to not affect your productivity is important.

a painkiller can vary from a 30-min nap or watching an elon musk interview or  anything else that’ll get you back to the normal state.

Restore all the tabs that were present before crashing.

pattern

I was trying to see if you can find a pattern for building a successful company? I don’t think it’s possible. If you could find a pattern that will guarantee success, you can write an algorithm to generate that pattern to ensure success.

Since, creating a successful company makes the founders wealthy, everyone will choose to take this path, build successful companies, become wealthy but… no one to consume all the wealth – that’s an invalid state. Hence, proved.

Every company is unique and has it’s own DNA. As much as you can get feedback from others or listen to founder’s talks, it’s your company and you’ve to create your pattern to make it successful.

stress

stress in a startup is generally caused because of a “failure” – something you expected to happen but didn’t, a deal not going through, not able to hire your smart friend, etc.

as the company grows, the number of parameters that could cause failure also increases. there’ll almost always something wrong at any given point in time.

one way to reduce stress in a startup is to think of a failure as a temporary loss, not a permanent one. this will not alleviate the pain but can certainly prevent after effects, a.k.a brooding over the failure instead of spending that time to fix another issue.

however, there’s a catch. to make sure that the failure is only temporary, the basic framework of running the company should be built around long term thinking. it can’t be building something now and flipping it a few years from now or thinking of ways of how you can get rich personally.

imagine the company you are building to be like GE, Goldman Sachs, etc. it has to be long term, really long term.

defensible

there’s a common notion/fear that if a product doesn’t have network effects, it’s hard to defend. the reason being anyone can copy the product and sell. i don’t agree.

when i was in high school, yahoo messenger had serious network effects and every one of my friends was on it, only to completely migrate to gmail a year later. an exact scenario repeated when i finished college – orkut to facebook.

even if your product has network effects, it can still become irrelevant. thinking deeply, the only way to make a company defensible is by building a strong team.

– a strong engg. team means a solid & a stable product where new features can be pushed fast w/o breaking
– a strong product team means a great first time user experience and beautifully designed for repeated use
– a strong sales team means the ability to understand customer’s needs and sell to the entire organization (world wide) instead of just one team

all of the above means, you attract smarter people in each of the functions in the company.

this results in unimaginable growth of the company and eventually becoming a leader like how salesforce is in the CRM space. do you think marc even cares about a new CRM that launches in the market?

it doesn’t matter whether you’re b2b or b2c. everything boils down to the team you build.

 

market size

i hate this question. how can you possibly determine the market size of a startup when the biggest companies (paypal, apple, google, amazon, etc.) have always created a market?

the market size of a startup is the entrepreneur’s ambition. kindle wasn’t on amazon’s original pitch, iPhone wasn’t on apple’s either, maps wasn’t on Google’s plan and so on..

the only way then to make a successful investment is to gauge whether the entrepreneur is determined to run her growing company for the long term – that startup is golden to invest in.

the traditional rule of figuring if the “market size” is large and taking x% share gives a $B return doesn’t necessarily create big wins.

angel vs VC

a VC cares about the percentage ownership more than the money invested;
an angel investor cares about money invested in a startup – there’s an upper cap always.
now you know what parameter you should negotiate for, in each case.

How?

  • Be ambitious and think long term
  • Be willing to be misunderstood for long periods of time
  • Be relentless
  • Work like a mad man in pursuit of changing the world – it’s hard, very hard.
  • Do good things
  • Never give up